Sökt på: susan weinschenk
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100 Things Every Designer Needs to Know About People
Apply psychology and behavioral science to web, UX, and graphic design Behavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every …
100 Things Every Designer Needs to Know About People
WE DESIGN TO ELICIT RESPONSES from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they …
How to Get People to Do Stuff
We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make …
100 Things Every Presenter Needs to Know About People
Every day around the world millions of presentations are given, with millions of decisions hanging in the balance as a result. Do you know the science behind giving a powerful and …
Neuro Web Design
Applying the research on persuasion and decision-making to the design of Web sites, Weinschenk explains psychological research on social validation, reciprocity, fear of loss, …
100 MORE Things Every Designer Needs to Know About People
Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk's original 100 Things Every Designer Needs To Know About People as a "go-to book" for …
100 Things Every Presenter Needs to Know About People
Every day around the world millions of presentations are given, with millions of decisions hanging in the balance as a result. Do you know the science behind giving a powerful and …
Getting People to Do Stuff
Whether you want your customers to buy from you, or vendors to give you a good deal, your boss to give you a raise, or your employees to take initiative, most of your work life and …
100 Things Every Presenter Needs to Know about People
New 2nd Edition Do you know the science behind giving a powerful and persuasive presentation? This book reveals what you need to know about how people listen, how people decide, …
100 Things Every Designer Needs to Know About People
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they …
100 More Things Every Designer Needs To Know About People
A meggyozés tudománya
Mindannyian szeretnénk érvényesíteni az akaratunkat – akár azt akarjuk elérni, hogy a vevok tolünk vásároljanak, a beszállítóink jó áron kínálják a portékájukat, a beosztottjaink …